Hi my friends! ProWein is the world’s leading trade fair for wines and spirits, the largest industry meeting for professionals from viticulture, production, trade and gastronomy. This year's edition just took place in Düsseldorf, providing three days (May 15-17) of concentrated business and a highly promising ancillary program. At the conclave our wineries shone and captivated experts from all over the world so we couldn't be happier!
During more than 25 years, ProWein has succeeded based on a unique visitor concept and the unbeatably wide range of products and services it provides. No wonder why 5,700 exhibitors from 62 countries jumped in this year after a three year hiatus due to COVID-19.
Also 38,000 trade visitors from 145 countries came to the fair where numerous deals were closed.
The atmosphere in the 13th exhibition halls was extremely positive over the three days of the event, and it became more than evident that in-person format with personal exchange, live tastings and a comprehensive program of expert-based events is second to none.
“Due to the Covid peak in the 1st quarter of the year we had to postpone all our spring trade fairs to May and June and/or call them off completely, as was the case with boot,” explains Erhard Wienkamp, Managing Director at Messe Düsseldorf, and goes on to say: “At this juncture we would like to explicitly thank our exhibitors and visitors for endorsing the postponement to May and for backing ProWein! Obviously, their commitment has paid off – because there are numerous concluded business deals reported by exhibitors.”
Their presentations naturally focused on the 2021 vintage white wines, which were received very well by both German and international wine experts thanks to their freshness and crispness,” explains Monika Reule, Managing Director at DWI, and adds: “Not least the new hall concept has contributed to more time and calmness for talks with customers and made for a very professional atmosphere overall. At the same time, the quality of international trade visitors, who hailed predominantly from the European region, was highly praised.”
This year the top five of countries of origin represented by visitors were: Europe, North and South America, Asia, Africa and Australia. Being the top 3 in the visitors’ ranking: specialist retail (28 %), restaurants, cafés & bars (17 %), im- and exporters (10%).
The next ProWein will again return to its traditional March dates, from 19 to 21 March in 2023. Until then ProWein’s international spin-offs will be running full speed ahead this year with editions in Singapore, Sao Paulo, Mumbai, Shanghai and Hong Kong.
Since all of the wineries we represent attended, we are going to leave you with a few clips on the wines they brought to the impressive fair and some general impressions!
And that's a wrap for today!
Have a happy week and... let's meet here next Wednesday again! Until then, Santé!
Vinícola Real, Rioja.
Monte Quieto, Mendoza.
Avelino Vegas, Rueda and Ribera del Duero.
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